Roxy Jam Cardiff Begins Friday, September 19, 2008

CARDIFF, California (Tuesday, September 16, 2008) - The 3rd annual Roxy Jam Cardiff featuring the Linda Benson Women's World Longboard Pro presented by Schick Quattro for Women will be held September 19-21 at Cardiff Reef in Cardiff, California. The Association of Surfing Professionals (ASP) Longboard Qualifying Series (LQS) 6-Star event marks the biggest event for professional female longboarders in North America, with the winner of the event claiming the ASP North America Women's Longboarding Title.

Jennifer Smith (Pacific Beach, CA), 22, the 2007 ASP Women's World Longboarding Champion, won the event last year and will be back to defend her title against the field of international longboarding talent in this year's event. The San Diego based longboarder hopes the conditions on offer this year will mirror last year's excellent conditions.

"It's the biggest longboarding event we have in California and all of the international competitors come here for the event," Smith said. " If we have waves like we did last year it's going to be an amazing contest. The level of women's longboarding has really increased and the younger girls are surfing really well."

Smith's victory at the Roxy Jam Cardiff capped off an amazing season for the young talent. Claiming a victory at the ASP LQS 6-Star event alongside the ASP North America Women's Longboarding Title was a confidence booster for the young surfer's career and she hopes to have a repeat performance this year.

"Winning last year was a huge confidence booster for my career," Smith said. "It would be great to win again this year."

Lindsay Steinriede (Dana Point, CA), 23, finished 2nd behind Smith in last year's event and won the Roxy Jam Cardiff in 2006. Steinriede will be out to claim a second event title against the stacked field of international surfing talent at this year's contest.

"I won the event in 2006 and I got second last year," Steinriede said. "I'm hoping to improve on last year's result and win this year. I think I'm ready, but it's going to be tough."

Kassia Meador (Oceanside, CA), 26, is another standout longboarder to emerge from Southern California. Meador finished 5th in last year's event and is looking forward to competing in the uniquely tailored women's longboarding contest this year.

"It is great to have such a big event here in California," Meador said. "The waves are so good for longboarding at Cardiff and so many girls ride longboards here in California. It is good to have an event close to home that everyone can participate in and show their stuff."

Meador has been longboarding competitively for over a decade now and been a contributor to the progression of the sport. Meador feels that events like the upcoming Roxy Jam Cardiff have allowed longboarders to progress on a competitive level.

"Women's lonbgoarding has changed a great deal," Meador said. "In the past three years the ASP and Roxy got involved with Linda Benson and have really changed the face of Women's competitive longboarding. We now have a world championship and a few other events with money in them. It has helped push the sport in the past few years and I hope one day we will have a legitimate tour like the shortboarders."

The Roxy Jam Cardiff will begin on Friday, September 19, 2008 at Cardiff Reef in Cardiff, California at 7am local time.

For Roxy Jam Cardiff information log on to www.roxy.com

For additional ASP information check out www.aspworldtour.com or www/aspnorthamerica.org